Have you ever asked the question “how do I get leads for my pest control business?” Having a steady flow of pest control leads can make or break your pest control business. In today’s post, you’ll learn 10 ways to get pest control leads for your pest control business.
1. Use a free inspection form popup to generate more pest control leads
One of the first steps to generating more pest control leads for a pest control business is having a specific free quote lead generation form. Certainly, that is a bit obvious, but another option you can utilize on your pest control website is a popup with a call to action of getting a free inspection or free quote.
By adding a discount or some kind of special bonus alongside this free inspection popup you can increase conversions further. The reason for this is that most people who visit your site for the first time, may not be ready to hire you.
Therefore, you might need to offer a bit of an incentive for someone to sign up for your free pest inspection form. This can help you generate more pest control leads for your pest control business.
If you do decide to offer a discount make it revolve around some kind of additional service that can lead to repeat business. For example, you might offer that someone could get free rodent traps if they sign up for quarterly home treatments.
Keep in mind is that if you do give away something for free or offer a discount it still needs to be profitable and lead to additional sales.
You also shouldn’t offer something that is very time-consuming or costly to perform. You may need to offer limitations or restrictions on your discount so that you don’t end up losing money just to generate a few more pest control leads.
2. Develop a lead magnet related to pest control
Another strategy that can help you generate more pest control leads is to offer a lead magnet to capture your site visitor’s information. The quote form you implemented could be one version of this, but not everyone that visits your pest control company website will be ready to get an inspection.
If you want to generate more pest control leads for your pest control business, offer something of value that someone interested in pest control would want. For example, you might create a DIY pest prevention home inspection checklist.
This could be a simple checklist of best practices to help prevent pests from getting into your home. You could even include videos breaking down the best ways to pest-proof a home.
It’s likely that if someone wants to know the best DIY pest control methods, they value a pest-free home. Once you have their information can continue to remarket to them in the future. Plus they likely match your ideal customer profile if they downloaded your pest control guide.
If the timing isn’t right for these new pest control leads to initially sign up for your pest control services, they might be interested down the road. It’s your job, once you capture the lead, to continue to provide value and to educate that pest control lead on why hiring your pest control service is better than them doing their own pest control.
Your content should also position your pest control business as the best option for them to hire and hiring your pest control service is the better choice compared to one of your competitors.
3. Offer additional supplemental pest control services
Getting pest control leads is a lot like fishing. The more lines in the water, the better chances you will have of catching a fish a.k.a. a new pest control lead.
Translating this to your pest control business, a great way to add more lines in the water is to offer additional pest control services. For example, you might offer exclusion services, sell pest control products, or specialty treatments like heat treatments for bed bugs.
Not only will adding new pest control services increase your pest control leads it could increase your average customer value. Plus, you might lead with a one-time specialty pest control service, but upsell clients on your ongoing pest control treatments.
You may also consider throwing in some of these extra services for first-time customers or loyal customers. Having these extra perks could be a method of separating your pest control business from the competition and can help you get more pest control leads.
4. Use blogging as a method to generate targeted traffic to your pest control company website
Now that you have a lead magnet you need quality content to transform those leads into those that are ready to buy. Plus, with the right content, you can attract new visitors to your pest control business website. This is why blogging is one of the best pest control marketing ideas.
With a blog on your pest control company website, you can create content that addresses your ideal client’s needs, answers their questions, and educates them on the benefits of having a pest control service.
Blog posts have a lot of advantages and benefits for growing your pest control business. One is that it allows you to educate your potential customers and to sell to them all without being salesy or pushy.
People love to buy, but they hate to be sold. This concept is essential when you are creating content for your blog posts. Throughout your content, you can still promote your pest control business, but you have to do it subtly.
For example, let’s say you were writing a blog post on rodent control tips. A call to action could be something like, “Rather than trying to get rid of rodents on your own, let xyz pest control services take care of it for you. This can save you hours of time and the stress of wondering if your home is really pest-proof. Click here to learn more about our pest control services.”
With this approach, you’ll attract new pest control leads to your site because of your helpful content. Then when people see you are an expert in pest control because of your content, you can sell your pest control services on the back end.
5. Use Google My Business to get local pest control leads
Another option to get more pest control leads for free is with Google My Business. An optimized Google My Business Page is a great way to start getting some targeted local traffic for your pest control business.
Most pest control business owners either don’t have a Google My Business Page set up or they don’t fully optimize it. If you aren’t already using one, click here to set up your Google My Business Page.
The biggest reason to have a Google My Business Page is that it can help your pest control company show up in Google Maps. This is a big deal because a lot of free traffic goes to the top 3 sites that show up in Google Maps.
Showing up isn’t enough though. You need to optimize your page and one method that can help your pest control business rank higher is by having more positive reviews.
We talked about the benefits and uses for reviews earlier, but this is another benefit as well. If your pest control business shows up as one of the top options on Google Maps, and you have many positive reviews, the likelihood that a person calls you vs your competitors increases significantly.
6. Use real photos to build trust in your pest control company
Promoting a pest control business is a bit different than other businesses. This is because a customer is required to let strangers into their homes.
This creates a level of hesitation and it can become a barrier for people hiring your pest control service. A way to build trust and remove this hesitation is by using pictures of your employees on your website and in your advertisements.
People want to do business with companies they trust and not faceless companies. The more you can develop a feeling that customers know, like, and trust you, the more likely they will do business with you.
When people visit your site and can see your happy employees the more comfortable they will feel hiring your pest control company. This can help you get more pest control leads.
Another way to build trust is to interview your happy employees. Having videos of happy employees builds trust and is almost like introducing your staff to new potential clients. When your potential customers see your employees and know they like their job, they will feel more comfortable letting them into their homes. This makes them feel better about asking for an inspection.
7. Start a YouTube channel for your pest control business
A YouTube channel is another great way to get pest control leads on autopilot. Similar to blog posts, a YouTube channel can build trust, credibility, and authority for your pest control business.
Another benefit is that YouTube has an SEO component to how people find videos. This means that you can create videos around specific topics that your ideal customers are already searching for.
For example, you could do videos on pest prevention, pest proofing, and even warning signs for various pests. Some of these keyword terms get thousands of searches a month. Even if you got a fraction of these searches your videos will gain a lot of traction.
You can simply end your videos with a call to action to schedule a free inspection or to request a quote, and include a link in the description of your video to those pages. As people watch your videos, a portion of those in your area will become new pest control leads.
As an added bonus, as your channel grows you could even monetize it and earn income from those watching your videos. You could then put that income back into targeted advertising to generate even more leads.
8. Run Facebook ads to get pest control clients
Once you have your pest control company website optimized and your lead magnets in place, and quality content set up, it’s time to start scaling your business. As a pest control company, one of the best ways we’ve found for our clients to generate pest control leads is with Facebook advertising.
One thing to understand is the difference between Facebook ads and Google ads. Facebook ads are what you would consider demand generation and Google ads are based on search intent. This makes a big difference in how you create your ads and whether they will generate pest control leads or not.
This is why a lot of pest control business owners end up losing money on Facebook advertising because they think they can create ads like they are Google ads. Most people think that if they just talk about the features of their services and people will buy.
When you run Facebook ads to generate pest control leads, you need to position your ad in a way that highlights the benefits of your pest control services, and not just the features. Since these people are likely not actively looking for a pest control service, your Facebook ads need to sell them on why a pest control service is something they should get.
We know running Facebook ads can be confusing and can lose you money if you do them wrong, but that’s why it’s one of the things we manage for our clients. Click here to learn more about our Facebook advertising packages.
9. Use review Facebook ads
A variation of this concept for running Facebook ads for pest control businesses is using testimonial ads or review ads. One thing you should be focused on as a pest control business is getting more positive reviews from your pest control clients.
This can help with positioning your pest control business as an expert in your industry. People want to do business with companies that they perceive as the best. The more positive reviews your company has the more likely your pest control company will be seen as the best compared to competitors.
In addition to that, you also can use these positive reviews in your advertising. One of the best people to sell your company’s services is happy customers. When you do that people don’t just have to take your word for it.
There are several methods of utilizing this social proof to market your pest control business with Facebook ads. One is by getting a video testimonial from your customers. With that, you can create a video ad that drives traffic to the free inspection page you set up on your website.
Another version of this is to take screenshots of your various written testimonials and string them together into a video. Facebook for whatever reason doesn’t like images with too much text, but using a video with these testimonials gets around that potential issue.
Certainly, there is a lot more that goes into running Facebook ads for a pest control business, such as targeting, types of ad campaigns, and target audiences, but the ads mentioned above work well for a foundation.
If you’d like to learn more about the basics of running Facebook ads for your pest control business, check out this post. Crush Facebook Advertising For Small Business On $10 Per Day.
10. Run Google Ads
Another great strategy to get pest control leads is with Google Ads and PPC advertising. The great thing about using Google Ads for a pest control business is that you can target specific keywords.
Keywords are search terms people use on Google and with Google Ads, you can target keywords that have a high buying intent.
For example, you could target a search term like “pest control service near me” to reach those actively searching for a pest control service. Then you can write an ad talking about your service and offering a free inspection or estimate.
Likely if someone is already searching for a pest control service they are ready to hire one in the near future. If you’ve followed some of the previous steps of marketing a pest control business listed above, sending people to your site from Google Ads will likely result in new pest control leads.
Conclusion
Overall, there are several pest control marketing ideas that you can implement to get pest control leads.
This can start with creating a free inspection or free estimate request popup, to building a custom pest control lead magnet.
From there you’ll want to use blogging to increase targeted traffic to your pest control website. Include off-site SEO strategies like Google My Business and use real photos to build trust in your pest control company.
A video marketing strategy like building a YouTube channel can also help you get more exposure and free pest control leads. Finally, scale up your results with paid advertising on Facebook and Google.
By implementing these strategies you can start increasing your pest control leads and your profits!
P.S. If you are struggling to get quality leads for your pest control business, be sure to download our 18 Step Marketing Plan.
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