Accounting 101: What you need to know as a startup | Xero

When you’re a startup, you only have about a billion things to think about. So it’s understandable if accounting isn’t top of mind.
That’s why Elizabeth Ü from Xero and Liz Mason from High Rock Accounting are here to provide the accounting basics you need to know to become a successful small business.

Xero is beautiful accounting software for small businesses and their advisors. See your cashflow in real-time with online accounting, invoicing, payroll, billing & banking. Just login and see the difference. Sign up for a free trial at

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16 thoughts on “Accounting 101: What you need to know as a startup | Xero

  1. Damn, queen of geeky knowledge miss liz😊. Miss liz will u collaborate with us. Give some help with our business as an employee or an advisor anything is fine

  2. hello. i am a individual want to get xero certified partner or accountant or bookkeeper, because i want to work on freelancing websites
    please tell me how i will achieve this certificate

    1. @mohammad, to become a certified partner with Xero you need to join our partner program and go through the training courses (your own pace) and then take the certification course. Certification is not available to folks who are not partners. To find out more about the partner program and to sign up so that one of our account managers can contact you and get you started, please take a look at Thanks for your interest. -OG

    2. for taking partner program, should i have a company for that or i can do this as a freelance individual?

  3. One of the things that I notice many accountants and bookkeepers do during explainations is use the word “you” meaning the company, and “you” meaning yourself commingled. Please share this with all accoutants. Use the word ” The company Income” when speaking about the company income and not the word “your” when you mean company income. The company is an entity in and of it’s self. You can often not know which one the accouttant or bookkeeper is talking about, and the difference is important. Especially if you are hearing a concept for the first time.

  4. this is great, all it takes is a business adventure to make you realize you lost $40,000 because of bad accounting. Shit’s no joke folks, if you are making moeny, you need to track every f*cking dollar spent and made.

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