Guests are guided to the fifth floor of the building during the recent Maison Margiela show: a stark and brightly lit runway on which the 2023 Co-Ed Collection unfolds: the personification of the lovechild of Count and Hen; a contemporary amalgamation of their characters. Following the show, visitors are invited to the rooftop where a giant billboard blasts the clothes-in-movement concept captured by Britt Lloyd and developed for MaisonMargiela.com by John Galliano in collaboration with Nick Knight.

As spectators depart 12 Place des États-Unis, they experience the Co-Ed collection in the context of the backstage milieu in a cinematic epilogue shot by Willy Vanderperre and screened in the lobby.

The Maisons celebrity attendees included the iconic Kylie Jenner and Naomi Campbell amongst several others such as Noah Cyrus and Fai Khadra.


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