The client brand partner, had shared their core three KPI’s (digital marketing social media ROI goals) with us and during a span of eight months, we strategised, followed up through the team’s efforts in implementing and monitoring the metrics for results
– Social media brand mentions positively shot up by 672%
– New leads increased by 21% compared to the previous three quarters
– Cost per customer acquisition reduced by 31%
– Overall ad spends reduced by 33% and organic leads/sales and social media interactions increased at an average of 68%
– Video views increased by 728%
Core digital strategy consulting was focused on:
– Custom designed Buyer Personas focused on a specific cohort across a targeted product market
– Tracking core user behaviour metrics across Acquisition, actions, retention, referrals and leads/revenue
– Focusing on creating a strategy that empowers User Generated Content (UGC)
A very special thanks to the CHRO, Director Marketing, CFO, Finance Director, Learning and Development Team and their entire digital team for being so co-operative, engaged and focused throughout my digital strategy consulting during different time zones across countries for their various divisions and most importantly, for sharing the final results with us after tracking them for six months
(Images used for representation purposes only)
Let’s connect on: Social Media Book– Corporate Training Digital Marketing Social media ROI strategy – Website
Top posts and links this week:
Social media marketing brand ROI Book
5 tips for designing digital marketing strategy for any industry
Best Digital agency social media marketing campaign services
ROI based corporate training employee development learning programs
Digital strategy consulting
Book a professional digital strategy social media marketing ROI speaker
Best Social media marketing management services
ROI success for hotel chain using digital marketing social media strategies
8 key ROI metrics which CMO’s, CEO’s and CFO’s across organizations, countries and industries focus
Digital marketing social media ROI posts to read in 55 seconds
Published by
Source link