https://www.youtube .com/watch?v=3oOr4cY1eFE
In this video, marketing entrepreneur Ryan Stewart questions the role of SEO in today’s marketing mix. Want more of Ryan’s time? Join his Pro Slack community: https://theblueprint.training/slack-channel/ KEY MOMENTS 0:00 Introduction on Why SEO is Dead in 2022 3:15 SEO Eroding The Search Results 4:27 SEO for E-commerce 9:55 What is B2B Saas? 12:13 Should You Not Do SEO? 12:40 Creating Your Own Voice 13:18 What do SEO Professionals do? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LICENSE CERTIFICATE – 1 Item Title: Chill Out Beat Item URL: https://elements.envato.com/chill-out-beat-LS7Q7BN Item ID: LS7Q7BN Author Username: ComaStudio Licensee: Hex Creative Studio Registered Project Name: Is SEO Dead In 2022? License Date: September 27th, 2022 Item License Code: QEJ9UTFLM7 LICENSE CERTIFICATE – 2 Item Title: Hip Hop Is Item URL: https://elements.envato.com/hip-hop-is-E5TBYRN Item ID: E5TBYRN Author Username: cinematic_alex Licensee: Hex Creative Studio Registered Project Name: Is SEO Dead In 2022? License Date: September 27th, 2022 Item License Code: 98NZK5DGPM LICENSE CERTIFICATE – 3 Item Title: In The Hip Hop Item URL: https://elements.envato.com/in-the-hip-hop-9RVLZFZ Item ID: 9RVLZFZ Author Username: ViktorSE Licensee: Hex Creative Studio Registered Project Name: Is SEO Dead In 2022? License Date: September 27th, 2022 Item License Code: XBSEFZU7QK
wait… if i push my ACME Ace Razor Blades on TikTok… and users Google ACME Ace Razor Blades… then i should put the keywords ACME Ace Razor Blades in my content? but wouldn’t the keywords ACME Ace Razor Blades already be in my content? what i’m hearing is that SEO is worthless because of SEO pollution, so i should just focus on pushing my brand at places like TikTok and forget about SEO
no you should do both, but you just have to understand your customer. wherever they are, thats where you need to be
You have useful content but I’m wondering, do you speed up your videos? In the dozen or so I’ve watch so far, you talk so fast that your presentation just becomes a blur. I would love to see you talk at a more reasonable pace so we can digest what you’re saying. I’m sure I’ll get a lot of hate for this comment, but it’s just my $.02. Thanks.
we only got 1 speed over here papi
I was under the impression that after a certain amount of engagement on tiktok you could put direct links to products … so people go on tiktok, see something they like, then go to google and buy something different… there is a lesson for tiktok… but that is like ebay and amazon anyway
you can
Interesting stuff. I like your rapidfire presentation, too!
Glad you enjoyed it
Great video Ryan
thank you Ruan!
I think this is where keyword research comes in because whether we like it or not, there are sites that are already dominating whatever market you’re in. Targeting keywords with lesser competition is a good angle to attack if you want to build more authority and audience. Thanks for this!
well said!
What makes you think that a TikTok creator can be considered an authority when writing content for SEO? Maybe they are just incentivized by the money, exactly like affiliates and product placements websites.
not sure what you mean…did i say that tiktokers are expert content writers?
@Ryan Stewart no directly, but you did recommend hiring a TikTok influencer. Then you also said to translate the TikTok content into blog posts by hiring someone who is an expert in the industry, because of authority reasons. TikTok content is really bad, I wouldn’t advise brands to work with influencers. But that’s just my opinion.
great insights – this video deserves 10x more views.
thank you! share with friends? 🙂
One of the best videos I’ve watched in a while. Saw it on LinkedIn first.
Wow, thanks! Glad you enjoyed it 🙂
Thanks for the great info. You make sense but IDK why google’s ads revenue increased by a huge amount last year?
its because theyre taking up more real estate to sell ads
In terms of eCommerce it would mean competing with Amazon and eBay. In terms of SaaS it would mean competing with G2 and Capterra. However in other niches like plumbing, dentistry, solar roofing, pest control – SEO still has benefit especially for GMB. Despite this now nearly any industry has some sort of listing website so it would mean competing with those for the transactional keywords – however decent longer tail keywords can still be targeted.
id agree with you on that
wait i’m confused you said to NOT do content marketing and instead focus influencer marketing?
i dont think i said that…
Wow this is very smart! your in a whole different level men, i just learned something new today. Thank you.
Glad you enjoyed it!
Hey Ryan! Any course you could recommend for a beginner in this industry?
Yes! we have a training company (The Blueprint Training), check out some of our free stuff: https://www.youtube.com/playlist?list=PLPGwiV2m4cH90YEj9PcdWYkhf1vzZamr5
Just bought your book.
I get what you are saying people are using social media to “discover” instead of Google at the top of the funnel and then going to Google to research and buy. For e-commerce they may go to Google to research and then buy on Amazon. SEOs are spamming content without a branding and marketing strategy, an actual expert with experience writing the content, a skilled copywriter, a well designed website for conversions, no knowledge of the sales funnel how to get that to convert, and no Followup using email marketing or retargeting to get more conversions. What I didn’t like about this video is how it was designed to get a reaction out of people leaving out the nuance. You didn’t say specifically what it is that SEOs could do better you just criticized what they’re doing wrong to get a reaction out of the SEO community. Also I’m Gen Z and don’t use TikTok I think it’s Chinese spyware and poison for the mind. I don’t know a single other Gen Z that uses TikTok. In fact I only know Millennials that use it. I think TikTok is not nearly as popular as the media makes it out to be and if you look at the revenue it tells the true story.
i think theres a lot of conjecture in your statement, but thanks for commenting!
@Ryan Stewart where is the conjecture? I was not aware you know me better than myself?