https://www.youtube .com/watch?v=Mimy-odUZ4o
The marketing industry has been so fixated on “how it always worked” with television and radio that they have failed to truly innovate their creative strategy for the digital age and social media. Creating for the internet is completely different than creating for television, radio, or any other medium of communication in the past and the strategies need to be adjusted as so. You no longer have just one ad placement to communicate to your audience. There is so much more opportunity to convey your message to different people and have your brand resonate differently with each group. In this video, Gary sits down with the Anheuser-Busch team to discuss how marketing has evolved, global messaging vs local messaging, creating vs debating, and more! If you got any value from this, give the video a like and subscribe to the channel for more… Enjoy! Timestamps: 0:00 Intro 3:20 Brand is being built on social media 15:00 The new rules of creative 17:11 The biggest mistake brands make shifting to digital 19:20 “If you market to everyone, you market to nobody” 25:00 Where will attention be in 5 years 33:00 Advice for staying ahead 36:30 Outro — Thanks for watching! Check out another series on my channel: Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.
For any beginner in marketing and business, that is doing it themselves but is actually a creative, teacher, professional in what you are own field…
Having 2 likes on a LinkedIn post from having 0 on the previous ones is a 200% “profit”/improvement. 🙂
Celebrate it and acknowledge that success. It means now 2 people see value in what before 0 did.
Next thing you know is you rocking 20 likes and 2 comments… and you are touching people changing lives, doing exactly what you’ve wanted from the get go.
Now, all you need is to keep going and improving, and the numbers will go up in time, persistence and focused patience will be the culprits, and of course – the people you touched and helped, they will help the most, because even if they are not the one directly giving back to you, the Universe/Life itself has a mechanism to do it and balance things out.
0 to 2 is 200% improvement, don’t underestimate that! 🙂
Thank you, Gary and team Gary, for being and sharing amazing content – one that both educate and provokes thinking while giving valuable and practical perspectives. 🙂
#perspective
Seeing you LIVE in Melbourne back in 2019 was an honour Gary.. amazing mentor you are. Thank you
Boiiii i dont care if Elon musk and Jeff bezos are doing lapdances on me for a month nit worth 12k
That was absolutely some of the realest talk thanks guys. Wow doing some thinking today.
No matter how badly u are at school, know you can always remember to remember.
Your “Ad” needs to “relate” to the specific group that you are “targeting.”
*Friends I’m not telling you to resign from Your Job or abandon Your business, I’m telling you to create another source of income…..BE wise*
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Seen a lot of story about him, he must honest and for people to talk this good about him
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You are throwing gems here!
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We believe that your enthusiasm is always so contagious I can’t help but listen throughout the video 😂😂 thank you so much for working so hard and putting out amazing content all the time!!
The ones with the most attention may not desire to be obvious. This is in regards to the algorithm. It at least seems that way.
Deep!
Thank you Gary
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Always Valuable Content 💰