On Page SEO Tutorial For Small Businesses (2022 Edition) – 11 Simple Ways to Boost Your Rankings

On-page SEO, Off-page SEO and Technical SEO are the three pillars of website optimisation to improve visibility in search engines and drive more traffic to your website.
Doing on-page SEO to rank in Google local search results is somehow quite different from doing on-page SEO for larger websites that target national results which is what is covered in this tutorial.
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πŸ“‘TABLE OF CONTENT
0:00 Intro
1:02 Why is on-page SEO so important
2:31 Website URL
3:15 Page title
4:40 Meta description
6:23 Headings and subheadings
8:41 Writing content
10:52 Images
13:31 NAP
15:08 Frequently asked questions
16:33 Google Review
17:15 Links
19:31 Track your performance
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πŸ› οΈ TOOLS MENTIONED IN THE VIDEO
β—‹ Search engine results simulator
https://mangools.com/free-seo-tools/serp-simulator

β—‹ Check headings,sub heading & images HTML (SEO Minion)
https://bit.ly/3a35qbz

β—‹ Free Keyword research app (keyword surfer)
https://bit.ly/3bxHSMl

β—‹ Spell and grammar checkers
https://www.reverso.net/spell-checker/english-spelling-grammar/
https://www.grammarly.com/

β—‹ Readability test tool
https://www.webfx.com/tools/read-able/

β—‹ Image file size finder
https://w3percentagecalculator.com/image-size-finder-online/

β—‹ Image compressor
https://imagecompressor.com/

β—‹ Google Vision AI
https://cloud.google.com/vision

β—‹ Schema mark up generator
https://technicalseo.com/tools/

β—‹ Schema mark up testing tool
https://search.google.com/test/rich-results
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πŸ™ SPECIAL THANKS TO:
https://excelelectrician.co.uk/ for letting me use their data
———————————————————————————————————
#onpageseo #localseo

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32 thoughts on “On Page SEO Tutorial For Small Businesses (2022 Edition) – 11 Simple Ways to Boost Your Rankings

  1. If a local business has multiple locations in different cities, should I add all the service areas in each location or just add the relevant area for that particular city and location?

  2. Do original images really make a difference over stock photos? I do a lot of websites for auto repair shops and often rely on stock imagery as my clients just don’t have quality images of their own staff, shop, etc.

    1. Hi Tom. Yes they do. Even if the quality is nowhere near as good, using unique photos are way better than stock photos. It also helps create the local feel that stock photos can’t provide. Plus, nowadays, how difficult is it to take a good pic? Everybody has a smart phone with 3 integrated camera lenses πŸ˜‰

  3. Hi, Thank you for the great video. Do you have or recommend any video explaining how to do backlinks?

  4. Where can I find someone to help me evaluate my GMB listing? I literally can’t figure out if it is suspended or not. TIA!

  5. Please sir I have done all you said , I’m getting frustrated… The name of my business is Prince Williams media … Please what I’m doing wrong 😭 why can’t I rank top 3

  6. This is one heck of a SEO masterclass! From meta descriptions to NAPs, you don’t miss! Thanks a lot for this.

  7. One answer I can’t find.
    I have a service based business and live in a small town 20 miles NW of Columbus, Ohio. I only want to travel 30 miles at most, which covers half of Columbus.
    Should I mention my town, Columbus, or one of the main suburbs on the NW side to rank in the areas I mainly work?

  8. Amazing content as usual. I have a question about our website, we are a local business and looking to make also online sales to do click & collect etc, but I don’t want my website to look too much like a proper e-commerce website, impersonal, I would like customer to still understand we are also local and small business, does that make sense? Any idea?

    1. Hi Angie. Yes it does. I would create a dedicated section on the site for “click and collect” and push it as a service on the home page

  9. Hey Luc, very insightful guide as always. Your vids always provide clear, succinct and actionable tasks to improve SEO. You also give great free tools which really helps. Been following you for years now and you’re still my favorite SEO guide. Thank you πŸ™

    1. A retargeting pixel is a small piece of code you put on your website that runs when a page is loaded and makes note of who visited each page of your site. Companies like Google and Facebook offer retargeting pixels that you can add to your website so when you run an ads campaign on their platform you can display the ads only to the people who have visited your site

  10. Could you do video on Google Local Service vs P P C which one will give you better
    return for service type business
    You have great video πŸ‘

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