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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google. Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs First, what is SEO and how does it work? SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing. As a business owner, blogger, or website owner, your job is two-fold: First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking. In this video, Sam Oh teaches the a 101 into the world of search engine optimization. There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step). The techniques that are taught in this SEO training include: 1. Keyword research By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month. Often times, the query that you think will be the most popular is often far from the truth. Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages. You’ll also learn what not to do (ie. keyword stuffing). Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about. There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond. 2. On-page SEO On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization. It will help Google understand what your content is about and help your customers find you. A few of the basic tips include: – Title tags – Meta descriptions – Heading tags (or H1 tags) – keyword usage – content creation – competitor analysis Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond. 3. Off-page SEO Off-page SEO is often referred to as link building. Link building is the process of getting other websites to link to your web pages. Basically, links act as “votes” or other people vouching for your website. Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google. Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach. I highly recommend watching our video series on competitor backlink analysis and link building here: We also have another playlist on more “advanced” link building. There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways. Contents: 0:00 Intro 1:18 What is SEO? 2:43 Find keywords that are relevant to your niche 5:56 Optimize title tags and meta-descriptions 11:00 Do Off-page SEO 12:12 Use outreach and guest-posting to build links 15:44 Start a blog and create useful content 18:30 Pick topics that provide value to your business Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #SEO #SearchEngineOptimization #SEOTutorial

26 Replies to “SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings”

  1. If you’re new to SEO, I highly recommend digging through our SEO for beginners playlist (https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G). We also have some helpful videos that will accelerate your learning here (https://www.youtube.com/watch?v=O75u6p2tD9E&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm).

    We release new videos weekly here on SEO and marketing, so be sure to subscribe/follow to get updates ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

    1. Excellent vid 🌹 are you guys providing SEO services as well ? If yes then I am interested

  2. working with a company that has a service area, not a store with a door. How do we battle the new Google business that seems to be downgrading our ranks in areas farther away from our physical address even though it’s in our service area?

  3. Great video! Really explained your points clearly and the do’s and don’ts were much aporeciated

  4. This is BY FAR one if the best Ahrefs videos, hands down. The newer videos seem too “salesman-y”, as if they’re trying to really sell the Ahrefs platform, whereas this video really provides value and allows the viewer to make the decision about whether Ahrefs is the right one for them. Great integration of basic SEO skills with how the platform can be used to execute on the tips that are given. Well done.

  5. Wow it’s amazing ! your video is definitely the best!! It has worked for me and I have learned a lot!! z3

  6. 17:50 it’s like a posting from a wedding organizer business. But apparently photographer should write about it too

  7. All investings should start with INVESTING on YOURSELF first, self education is the key to getting RICH…. a fellow creator,,,

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