The role of social media marketing in your business plan is important. But how do you determine what to do and how to do it? […]
2022 Marketing Planning: 8 Tips | Viva La Brand
We’re in the thick of the planning season. Here are eight tips to enhance your marketing plan. Tip #1: Know thy customer.It’s easy to post […]
Featured in Crain’s by Laura Sheridan, President of Viva La Brand: With supply chain issues, inflation and staffing shortages, it’s time to re-evaluate your advertising plan | Viva La Brand
Marketers are in a pickle. The pandemic has created new challenges as everyone’s trying to grow their brands while not disappointing their customers. Supply chain, […]
Featured in Crain’s Cleveland Business by Laura Sheridan, President of Viva La Brand: With supply chain issues, inflation and staffing shortages, it’s time to re-evaluate your advertising plan | Viva La Brand
Marketers are in a pickle. The pandemic has created new challenges as everyone’s trying to grow their brands while not disappointing their customers. Supply chain, […]
1 Tip for Better Communication | Viva La Brand
I’m often asked by clients how to communicate news, good and bad, to employees, customers, and partners. The answer can be summarized in one sentence: be […]
Your Super Bowl Ad Cheat Sheet | Viva La Brand
It’s 5 days until the Cincinnati Bengals and the Los Angeles Rams faceoff in Los Angeles for Super Bowl LVI. This year, the NFL is […]
Color Of The Year – Viva Magenta | Alson Jewelers
The Pantone Color Institute, the world-renowned authority on color for a variety of industries, announced that its Color of the Year for 2023 is Viva […]
4 tips for working with an Ad Agency | Viva La Brand
I started my career working at some of the best ad agencies in the world. Then I switched to the “client side” where I engaged […]
Featured in Crain’s Cleveland Business by Laura Sheridan, President of Viva La Brand: Five hacks to connect with your customers | Viva La Brand
Here are five hacks to uncover insights that enable you to connect with them. Hack No. 1: Conduct primary customer research. You need to hear […]
US Open: Why its marketing is a grand slam | Viva La Brand
I wasn’t planning on watching night after night of the US Open. Something about it lured me in. I wasn’t the only one. More than […]