Don’t try to go viral, post COVID what you’re going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it’s also going to increase our competitive digital marketing as well. Focus on what you’re naturally better at because that’s what you’ll enjoy and just double down on and be the best person at that one thing. RESOURCES & LINKS: ____________________________________________ FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification: How Digital Marketing Will Change in 2021: Ubersuggest: ____________________________________________ Today I wanted to talk to you guys about the future of digital marketing. Where’s my size. All right, as you guys can see and the future is not what you think, but don’t worry not everything has to be grim there is some good news as well. How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone’s doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don’t you guys. So there’s a lot of things that are changing. What happened to Google’s revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It’s probably going to go up. They’ll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement? So during a recession, if you still spend a dollar on Google and you make $2 do you think you’re going to slow down because it’s a recession? No, it doesn’t matter if it’s a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it’s profitable, including all your other costs you’re going to keep spending as much money as you can. And that’s what you’ll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions. Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google. Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don’t have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other. Average number of social shares per post, it’s been continually declining. What do you think is going to happen in the future? You think it’s going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that’s the reality of it. β–Ί If you need help growing your business check out my ad agency Neil Patel Digital β–ΊSubscribe: to learn more secret SEO tips. β–ΊFind me on Facebook: β–ΊOn Instagram: #Marketing #NeilPatel #DigitalMarketing

32 Replies to “The Future of Digital Marketing Will Surprise You”

  1. 𝑨𝒔𝒓𝒂𝒇𝒖𝒍 π‘ͺπ’“π’†π’‚π’•π’Šπ’π’ 𝑭.𝑻 says:

    Great:-Keep It Up🌟β™₯🌠

    1. 𝑨𝒔𝒓𝒂𝒇𝒖𝒍 π‘ͺπ’“π’†π’‚π’•π’Šπ’π’ 𝑭.𝑻 says:

      @Neil Patel Hi Sir,I want to Learn Digital Marketing,Can you Help Me ?

  2. My English is just not that good but I really want to understand u for that I watched ur videos again and again I really want to do digital marketing

    1. @Neil Patel thank u for ur reply Neil ji know one bother what people asking but u replied means alot I will do that 😊

  3. I’m getting a little tired of people saying “old school”. I can’t think of many “new school” ideas that didn’t come from “old school.” These people are trying to give the impression that the companies that have been around for some time are obsolete. That’s just another way to play with words. Why not say that they have existed for decades or just say the company’s name? Why try to minimize those enterprises?

    1. My intent isn’t to minimize the companies. There are many companies that have been around for many years that are hugely successful- some of the most successful companies in the world πŸ™‚

  4. Please answer.
    I am confused about my career. I want to switch from IT to Digital Marketing.
    My question Is 4 month course enough for whole life. Anyone can learn this course and start digital marketing. It looks very easy, is it a good course for career or some hidden things are there in courses what we will know after job??
    Very confused.

    1. To be honest, Digital Marketing is constantly evolving so you’re always learning something new. I still learn new things to this day! The best way to learn is to take courses to get the basics and then just through getting experience in it.

  5. Hi Neil
    Great to hear yet another amazing speech.
    I fully agree with you about the comments we get and return. Yes our value added comments can do wonders to our site. I have posted an article on this subject Power of blog comments on my site. Thanks for sharing such a lot of information at one go!
    Keep it up.
    Keep sharing.
    With All good wishes from Philipscom Associates Secunderabad, India.

  6. We love what you are doing here, Neil! Thanks for always being there to offer us good advice. Happy Holidays!

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