https://www.youtube .com/watch?v=_2BIMXX7lbQ

Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I’m say you should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing. So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing. So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn’t matter what it is. Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is. The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one. Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting. Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads. Probably is working better than the ones that don’t have tons of engagement. It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on. The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further. Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned. But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies. There’s always so much that you’ll learn by just doing that’s not taught through reading. So you got to actually take action. 00:00 – Introduction 01:08 – Star The Focus On One Marketing Discipline 01:24 – Find Out And Choose A Niche That’s Easy To Make Success 02:17 – Find Successful Products And Services 03:43 – Use Only One Paid Ad Initially 04:45 – Knowledge Is Priceless, But…. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/_2BIMXX7lbQ #SEO #NeilPatel #DigitalMarketing

32 Replies to “Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results)”

  1. Pinterest is my traffic source and I agree Neil stop studying and start actually implementing what you’re studying.

  2. I like the reality you put on things. I feel like to many people come into this game blind and without direction. I’ve been studying marketing and sales for about 2+ years now and I feel like I should be further than where I am. This video helped🔥

  3. Sir thank you for this great video. I have learned all basics about digital marketing. Now please tell me main highest paying and of highest scope field of digital marketing which I should study in advance manner?

    1. @Neil Patel Thanks for reply sir.
      I am interested in SEO and Paid advertisement. Which is more beneficial!

  4. Hey Neil, based on your videos and content I started learning DM. Even having Bachelors degree in Economics, this is still kinda new for me. I completed course about PPC, that is area I would love to focus the most. I have very good understanding and I like it. Only problem now for me is to find job so I can implement my knowledge. I want to work for free as well, but it’s impossible to find any job. The funniest part is for entry level almost everyone is asking for 2-3 years of experience.

    1. @Neil Patel Thank you!! What will be number one course for Facebook Ads? Looks every position requires experience with Facebook advertising. Thanks!

  5. From my point of view,

    I see digital marketing as

    More targeted 🎯 way of marketing

    Eg : Clear location, gender basis etc.

    Target keen marketing is also digital marketing 😊

    Sorry if iam wrong

  6. Social media wins the game because people started buying with their emotions.

    Social media clearly helps to sell the products/services based on targeted people emotions 😊

  7. Hi Neil, how to know the which business is under-represented? How to determine whether its a business worth going into?

  8. Heyy Neil. Iam a beginner in this field . Iam a student. Iam not sure what to do.
    can you suggest me a roadmap for career in Digital marketing. I’ve just completed the course from Hubspot…. anddd Iam looking for practical programme and a niche to dive in.

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