A social media management company is responsible for representing their clients online. They inherit their clients’ voices, and communicate with their target audiences through content, comments, and campaigns. The ultimate goal of a social media manager is to increase your brand awareness, improve website traffic, and generate more leads. Most companies look to hire someone to manage their social media because they don’t have the time or know-how to carry it out themselves. But today, we are here on the contrary! We’ve cracked the code to being your own social media management company. Read on to discover the 4 things you must do to run your social media in-house like a pro.
Make A Game Plan
Making a game plan is the first step in avoiding the task of hiring a social media management company. In our world, we call this a marketing strategy. To develop your strategy, you’ll need to:
1) diagnosis your challenge (Increase sales? Generate leads? Showcase value?)
2) develop a solution to your challenge (Social media posts, ads, engagement, etc?)
3) identify targeted actions that are necessary to accomplish your solution
4) get to work!
We know tapping into creativity is more than flipping a switch. But, everyone has a little flare! Relax your shoulders, put on a fun jam, and let the creative juices flow. Experiment with stream of consciousness writing, schedule a brainstorming session, or even browse the internet for inspiration within your industry. And a little trick a social media management company wouldn’t want you to know: master the art of repurposing your content.
Now that we’ve covered the right side of the brain, let’s give the left side some exercise. Data should drive your marketing strategy. It helps you learn how your content performed in the past, which helps inform future marketing. Data can also help you conduct an audience analysis, which will provide insights into your audience’s gender, age, location, interests, and more. Armed with this knowledge, you can create more targeted marketing materials. For more information, check out this video on how to think like your audience.
One of the main reasons companies resort to hiring a social media management company is the absence of time management. They may start out strong, but over time, the daily rigamarole becomes too taxing, and social media upkeep is the first thing to go. But the fact is, social media activity takes time to germinate. In other words, leads won’t come pouring in overnight. Social media is a slow burn; one that must simmer before positive results manifest. Stay consistent and make social media a priority to avoiding having to hire a social media management company.
Learn more about the importance of staying consistent in the video below (time 1:49)!
Being Your Own Social Media Management Company
Social media management companies offer a lot of value. And, there are times when hiring professionals is in your best interest (be sure to contact us if you find yourself in this situation!). But before you do, we encourage you to take a stab at it yourself. Making a plan, tapping into your creativity, paying attention to the analytics, and staying consistent are four ways you can get your social media on track. So, what do you say? Will you choose to be your own social media management company?