https://www.youtube .com/watch?v=hiEb1m7CXH4
π₯Edureka Digital Marketing Course (Use Code “πππππππππ”): https://www.edureka.co/digital-marketing π΄Subscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1 This Edureka ‘Digital Marketing Full Course’ is a complete guide to learn Digital Marketing from scratch which covers in-depth knowledge about different concepts of Digital Marketing, Types of Marketing, SEO, Career opportunities in Digital Marketing. This Digital Marketing tutorial is ideal for beginners and experienced professionals. Below are the topics which will be covered in this Digital Marketing Tutorial for Beginners: πΈ Module 1: Introduction to Digital Marketing 0:00 Introduction 4:06 What is Digital Marketing? 5:53 Digital Marketing Trends 13:13 Importance of Digital Marketing 17:57 Top reasons to learn Digital Marketing 24:48 Channels of Digital Marketing 25:28 SEO 31:18 PPC 37:18 Content Marketing 42:58 Social Media Marketing 52:48 Email Marketing 56:58 Google Analytics 58:58 Conversion Rate Optimization πΈ Module 2: Search Engine Optimization 1:06:24 Why do you need SEO? 1:11:50 What is Search Engine Optimization? 1:21:40 Types of SEO 1:34:20 How does Search Engine work? 1:42:17β Tactics and Methods β1:49:38 How to optimize Keywords? β1:53:50 Title Optimization β1:58:04 SEO Tools β1:59:40 Guidelines 2:04:40 What is On-Page SEO? 2:04:50 Importance 2:06:20 What are On-Page ranking factors? 2:12:00 Proper insights about On-Page SEO 2:14:00 Best tricks and practices 2:17:40 What is Off-Page SEO? 2:18:40 Importance 2:19:50 Link and Non-link related Off-Page SEO factors 2:24:21 Backlinks 2:25:01 Off-Page vs On-Page SEO 2:25:51 Benefits πΈ Module 3: Paid Marketing with Google Ads 2:27:01 Concept of Advertisements 2:34:01 Concepts of Paid Search 2:38:17 AdRank 2:44:27 Quality Score 2:50:27 Quality Score Example 2:51:27 Types of Search Queries 2:51:37 Navigational Search Queries 2:52:47 Informational Search Queries 2:53:47 Transactional Search Queries 2:55:47 Why Google Ads 2:56:51 Business Goals 3:03:11 Search Ads 3:04:01 Google Search Network 3:04:51 Google Ads Account Structure 3:05:31 Keyword Match Types 3:07:35 Google Ads Interface 3:07:55 Display Ads 3:10:50 Display Ads Targeting options 3:16:06 Video Ads 3:17:59 App Ads 3:19:28 Shopping Ads 3:21:18 Metrics for SEM 3:28:59 Introduction to Google Ad Sense 3:31:29 Types of Ads 3:41:00 How does AdSense work? 3:43:20 Getting paid AdSense 3:44:59 Methods of Payment of AdSense 3:55:14 Metrics of AdSense 4:00:34 Managing Google Ads 4:01:04 Steps for setting up Paid Campaign 4:01:46 Identify Measurable Goals 4:03:16 Google Keyword Planner 4:15:39 Views Ads in Data Analytics 4:17:49 Multi Chain Funnel Report 4:19:49 Optimization πΈ Module 4: Social Media Marketing 4:32:32 What is Social Media Marketing 4:34:42 Pillars of Social Media Marketing 4:37:42 Social Media Marketing Tools 4:39:52 Social Media Tips 4:42:22 How to choose the best platform? πΈ Module 5: Affiliate Marketing 4:43:22 Understand Affiliate Marketing 4:47:12 Key Terminology 4:58:46 How does Affiliate Marketing works 5:0:26 Setting up Affiliate Marketing as Merchant 5:04:42 Setting up Affiliate Marketing as Affiliate πΈ Module 6: Digital Marketing Planning & Strategy 5:16:05 Why Digital Marketing Plan is necessary? 5:19:01 What is the structure of a marketing plan? 5:28:21 How to make an effective marketing plan? 5:32:43 Best practices 5:35:38 Why do you need a digital marketing strategy? 5:35:58 What is a Digital Marketing Strategy? 5:36:48 How to get started? 5:40:36 Key points to note 5:42:43 How to structure a Digital Marketing Plan? 5:47:21 Tactics to tackle the challenges πΈ Module 7: Create an IDM Campaign 5:54:31 Need of IDM Campaign 6:00:23 Challenges in IDM 6:05:21 Integrated Digital Marketing Strategies 6:13:16 Examples of IDM Campaign πΈ Module 8: Digital Marketing Career 6:20:05 Who is a Digital Marketer? 6:24:09 Why choose Digital Marketing? 6:29:17 How to become a Digital Marketer? 6:34:48 Beginner-level Interview Questions 6:52:37 Executive-level Interview Questions 7:12:11 Managerial-level Interview Questions π΄Subscribe to our channel to learn more about Digital Marketing Full Course. π΅Edureka’s Digital Marketing Tutorial Playlist: http://bit.ly/39YdgjV Edureka Community: https://www.edureka.co/community/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Instagram: https://www.instagram.com/edureka_learning/ Facebook: https://www.facebook.com/edurekaIN/ SlideShare: https://www.slideshare.net/EdurekaIN Castbox: https://castbox.fm/networks/505?country=in Meetup: https://www.meetup.com/edureka/ #Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse #DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining For Online Training and Certification, Please write back to us at [email protected] or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information
Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification, Visit our Website: http://bit.ly/3tC0gbH (Use Code “πππππππππ”) π΄Subscribe to Edureka YouTube channel for latest video updates: http://bit.ly/2ADbbb1
Below are the topics covered in this Digital Marketing Certification tutorial video:
πΈ Module 1: Introduction to Digital Marketing
0:00β Introduction
4:06β Introduction to Digital Marketing
5:53β Digital Marketing Trends
13:13β Importance of Digital Marketing
17:57β Top reasons to learn Digital Marketing
24:48β Channels of Digital Marketing
25:28β SEO
31:18β PPC
37:18β Content Marketing
42:58β Social Media Marketing
52:48β Email Marketing
56:58β Google Analytics
58:58β Conversion Rate Optimization
πΈ Module 2: Search Engine Optimization
1:06:24β Why do you need SEO?
1:11:50β What is Search Engine Optimization?
1:21:40β Types of SEO
1:34:20β How does Search Engine work?
1:42:17ββ Tactics and Methods
β1:49:38β How to optimize Keywords?
β1:53:50β Title Optimization
β1:58:04β SEO Tools
β1:59:40β Guidelines
2:04:40β What is On-Page SEO?
2:04:50β Importance
2:06:20β What are On-Page ranking factors?
2:12:00β Proper insights about On-Page SEO
2:14:00β Best tricks and practices
2:17:40β What is Off-Page SEO?
2:18:40β Importance
2:19:50β Link and Non-link related Off-Page SEO factors
2:24:21β Backlinks
2:25:01β Off-Page vs On-Page SEO
2:25:51β Benefits
πΈ Module 3: Paid Marketing with Google Ads
2:27:01β Concept of Advertisements
2:34:01β Concepts of Paid Search
2:38:17β AdRank
2:44:27β Quality Score
2:50:27β Quality Score Example
2:51:27β Types of Search Queries
2:51:37β Navigational Search Queries
2:52:47β Informational Search Queries
2:53:47β Transactional Search Queries
2:55:47β Why Google Ads
2:56:51β Business Goals
3:03:11β Search Ads
3:04:01β Google Search Network
3:04:51β Google Ads Account Structure
3:05:31β Keyword Match Types
3:07:35β Google Ads Interface
3:07:55β Display Ads
3:10:50β Display Ads Targetting options
3:16:06β Video Ads
3:17:59β App Ads
3:19:28β Shopping Ads
3:21:18β Metrics for SEM
3:28:59β Introduction to Google Ad Sense
3:31:29β Types of Ads
3:41:00β How does AdSense work?
3:43:20β Getting paid AdSense
3:44:59β Methods of Payment of AdSense
3:55:14β Metrics of AdSense
4:00:34β Managing Google Ads
4:01:04β Steps for setting up Paid Campaign
4:01:46β Identify Measurable Goals
4:03:16β Google Keyword Planner
4:15:39β Views Ads in Data Analytics
4:17:49β Multi Chain Funnel Report
4:19:49β Optimization
πΈ Module 4: Social Media Marketing
4:32:32β What is Social Media Marketing
4:34:42β Pillars of Social Media Marketing
4:37:42β Social Media Marketing Tools
4:39:52β Social Media Tips
4:42:22β How to choose the best platform?
πΈ Module 5: Affiliate Marketing
4:43:22β Understand Affiliate Marketing
4:47:12β Key Terminology
4:58:46β How does Affiliate Marketing works
5:0:26β Setting up Affiliate Marketing as Merchant
5:04:42β Setting up Affiliate Marketing as Affiliate
πΈ Module 6: Digital Marketing Planning & Strategy
5:16:05β Why Digital Marketing Plan is necessary?
5:19:01β What is the structure of a marketing plan?
5:28:21β How to make an effective marketing plan?
5:32:43β Best practices
5:35:38β Why do you need a digital marketing strategy?
5:35:58β What is a Digital Marketing Strategy?
5:36:48β How to get started?
5:40:36β Key points to note
5:42:43β How to structure a Digital Marketing Plan?
5:47:21β Tactics to tackle the challenges
πΈ Module 7: Create an IDM Campaign
5:54:31β Need of IDM Campaign
6:00:23β Challenges in IDM
6:05:21β Integrated Digital Marketing Strategies
6:13:16β Examples of IDM Campaign
πΈ Module 8: Digital Marketing Career
6:20:05β Who is a Digital Marketer?
6:24:09β Why choose Digital Marketing?
6:29:17β How to become a Digital Marketer?
6:34:48β Beginner-level Interview Questions
6:52:37β Executive-level Interview Questions
7:12:11βManagerial-level Interview Questions
Thank you so much.π
I have a question, please answer it: While setting a Digital Marketing framework, the combination of When, How, and Where are often referred to as: Marketing tactics, or business plan, or value proposition or customer journey?
Awesome Job ! So clear, so organized, I like the way you work ! Thanks so much !
Thank you for you time in giving a feedback π We are glad that you are learning from our videos! Stay connected with our channel π
Great, hatsoff for editor, the graphics used in video are lit
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100th comment
great info
Glad it was helpful!
Amazing context for those that are seeking
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Comprehensive ,educative ,deep, I hve learned a lot
Glad you liked it π Keep learning with us !!
Please make a full course tutorial on Blender.
I spent the whole day on this. I consider it a win.
Glad it was helpful! π
Thanks for the free valuable education π ππ
You are welcome π Glad it was helpful!
Thank you for free content it is very helpful π
Welcome π Glad it was helpful!
Thank you
Thanks a lot for the video on digital marketing. Can you explain how to start a Google adwords campaign, how to manage those campaign with live examples?
Thanks for showing interest in Edureka kindly visit the channel for more videos our content creators are eagerly waiting for your suggestion to make new videos on your interest π DO subscribe for the video update
Thank you, very helpful.
You’re welcome π Glad it was helpful